We started Jones Theory to bridge our passions in a way that we believed could help businesses become their most authentic identity by telling their story through visuals. We want to help businesses elevate their story, make them stand out, and grow with their evolution.

Alea Jones

Creative Director & Photographer

Alea “Lovely” Jones, the creative force of the team, has been a visionary Creative Director and Photographer for over 20 years. Her unparalleled ability to capture and create stunning visuals has earned her a reputation for delivering expertly curated and visionary work. Alea’s exceptional skills in creative direction, styling, production, and design ensure that each project starts with a deep understanding of the client's unique vision. She then collaborates closely to develop a dynamic concept that perfectly aligns with their commercial, editorial, or branding aspirations. From extravagant visual installations to sophisticated fashion lookbooks and the finest product styling nuances, Alea's relentless pursuit of alignment results in visual stories that are eye-catching and inspirational.